Complete App Store ASO Academy index

Build the student’s mental model of App Store discovery, conversion, and growth before they touch advanced optimization tactics.

• Lesson 1.1 - What ASO Means on the App Store
• Lesson 1.2 - Search, Browse, Referral, and Paid Traffic
• Lesson 1.3 - The Fields Apple Actually Uses for Searchability
• Lesson 1.4 - ASO Myths That Waste Time

Define who the app is for, what problem it solves, and how that promise should appear in metadata and creatives.

• Lesson 2.1 - Define the Core User and Job-to-Be-Done
• Lesson 2.2 - Build a One-Line Value Proposition
• Lesson 2.3 - Map Search Intent to User Intent
• Lesson 2.4 - Category and Competitive Framing

Teach a repeatable process for App Store keyword discovery, segmentation, and prioritization.

• Lesson 3.1 - Build a Seed Keyword List
• Lesson 3.2 - Competitor and Category Mining
• Lesson 3.3 - Keyword Segmentation Framework
• Lesson 3.4 - Create a Keyword Scoring Model

Translate research into App Store metadata that is clean, compliant, and strategically layered.

• Lesson 4.1 - Writing the App Name
• Lesson 4.2 - Writing the Subtitle
• Lesson 4.3 - Building the Keyword Field
• Lesson 4.4 - Metadata Compliance and Anti-Spam Rules

Increase installs from existing traffic by improving icon, screenshots, copy, and app preview strategy.

• Lesson 5.1 - Icon Strategy
• Lesson 5.2 - Screenshot Storytelling
• Lesson 5.3 - Description and Promotional Text for Conversion
• Lesson 5.4 - App Preview Strategy

Teach students how to move from literal translation to market-specific App Store growth strategy.

• Lesson 6.1 - Localization vs Translation
• Lesson 6.2 - Locale-Specific Keyword Strategy
• Lesson 6.3 - Creative Localization
• Lesson 6.4 - Expansion Sequencing

Teach students how reviews and reputation become conversion and discoverability assets on the App Store.

• Lesson 7.1 - When and How to Ask for Ratings
• Lesson 7.2 - Review Response Operations
• Lesson 7.3 - Mining Reviews for ASO Insights
• Lesson 7.4 - Reputation Recovery After Bad Releases

Teach students how to measure the effect of metadata and creative changes without drawing false conclusions.

• Lesson 8.1 - Core ASO Metrics
• Lesson 8.2 - Source-Type Analysis
• Lesson 8.3 - Reading Cause and Effect Correctly
• Lesson 8.4 - Weekly ASO Reporting Cadence

Teach structured visual experimentation inside Apple’s Product Page Optimization system.

• Lesson 9.1 - What to Test First
• Lesson 9.2 - Test Design and Hypothesis Writing
• Lesson 9.3 - Reading Confidence, Sample, and Directionality
• Lesson 9.4 - Rolling Out Winners Without Overfitting

Teach students how to use Custom Product Pages as audience- and intent-specific growth assets.

• Lesson 10.1 - CPP Fundamentals
• Lesson 10.2 - Message Match for Paid and Referral Traffic
• Lesson 10.3 - Search-Oriented CPP Strategy
• Lesson 10.4 - Deep-Link and Audience Architecture

Teach students how to use Apple-native visibility levers outside static metadata and product pages.

• Lesson 11.1 - What Makes a Good In-App Event
• Lesson 11.2 - Event Metadata and Creative Strategy
• Lesson 11.3 - Featuring Nominations
• Lesson 11.4 - Seasonal and Launch Calendars

Turn App Store ASO from a one-time checklist into a recurring, well-governed growth process.

• Lesson 12.1 - The 90-Day ASO Cycle
• Lesson 12.2 - ASO Governance
• Lesson 12.3 - Portfolio and Brand Strategy
• Lesson 12.4 - Automation and Repeatability