Module 1
Foundations
Build the mental model first. Tactics inherit from it.
Build the student’s mental model of App Store discovery, conversion, and growth before they touch advanced optimization tactics.
App Store education hub
Learn App Store ASO with a cleaner decision system.
A structured academy for metadata, product page conversion, testing, localization, and repeatable App Store growth operations.
Search visibility
|Conversion systems
|Testing and scale
Who this is for
Built for operators
For founders, marketers, and mobile growth teams that want a store page system, not disconnected tips.
What the academy covers
Metadata architecture and searchable fields
Product page conversion and screenshot systems
Analytics, testing, CPP, events, and operating cadence
12
Core lesson hubs
48
Step-by-step lesson pages
4
Core searchable fields
40
Supported App Store languages
Discovery
Learn how searchable fields, intent clusters, and metadata architecture shape visibility.
Conversion
Learn how icon, screenshots, copy, reviews, and product pages influence conversion.
Scale
Move into testing, CPPs, events, featuring, analytics, and repeatable systems.
Curriculum map
Beginner to advanced
4 lessons · 35 to 45 minutes
Module 2
Positioning
Positioning decides what the metadata is allowed to promise.
Define who the app is for, what problem it solves, and how that promise should appear in metadata and creatives.
Module 3
Keyword Research
A keyword bank is infrastructure, not a brainstorm.
Teach a repeatable process for App Store keyword discovery, segmentation, and prioritization.
Module 4
Metadata
Metadata is one connected system, not four independent fields.
Translate research into App Store metadata that is clean, compliant, and strategically layered.
Module 5
Conversion
Conversion is what turns visibility into installs.
Increase installs from existing traffic by improving icon, screenshots, copy, and app preview strategy.
Module 6
Localization
Localization is the most under-resourced lever in App Store growth.
Teach students how to move from literal translation to market-specific App Store growth strategy.
Module 7
Reputation
Ratings shape conversion silently. Reviews shape strategy out loud.
Teach students how reviews and reputation become conversion and discoverability assets on the App Store.
Module 8
Analytics
Measurement decides which work earns a second iteration.
Teach students how to measure the effect of metadata and creative changes without drawing false conclusions.
Module 9
PPO Testing
Tests are useful only when they end in a decision.
Teach structured visual experimentation inside Apple’s Product Page Optimization system.
Module 10
Custom Product Pages
Custom Product Pages turn one app into several arguments.
Teach students how to use Custom Product Pages as audience- and intent-specific growth assets.
Module 11
Events and Featuring
Events and featuring are how ASO buys earned visibility.
Teach students how to use Apple-native visibility levers outside static metadata and product pages.
Module 12
Operating System
Programs that compound have an operating system, not a checklist.
Turn App Store ASO from a one-time checklist into a recurring, well-governed growth process.