Calm - Sleep, Meditate, Relax
by Calm.com · 4.8 ★ (1.7M+ ratings)
Calm - Sleep, Meditate, Relax
Uses 29 of 30 characters. Masters the primary search intents: "Sleep, Meditate, Relax".
Daily Meditation & Mindful
Uses 26 of 30 characters. Reinforces habit building: "Daily Meditation & Mindful".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| sleep | 85/100 | #1 | 87/100 |
| meditation app | 80/100 | #1 | 82/100 |
| calm | 87/100 | #1 | 89/100 |
| sleep stories | 74/100 | #1 | 72/100 |
| relaxing sounds | 76/100 | #1 | 77/100 |
| nature sounds | 72/100 | #2 | 71/100 |
| anxiety | 75/100 | #2 | 78/100 |
| breathing | 70/100 | #2 | 72/100 |
| bedtime stories | 69/100 | #1 | 68/100 |
| mindful | 71/100 | #1 | 73/100 |
Key ASO Strengths
- Near-perfect character count in title (29/30)
- Extremely high branded and generic volume dominance on sleep and meditation
- Excellent visual screenshot storytelling in store search results
Optimization Opportunities
- Subtitle could optimize the truncated "Mindful" into "Mindfulness" or "Soundscapes"
Direct App Store Competitors
Apps competing for the same user search intents in the Health & Fitness category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Calm - Sleep, Meditate, Relax
What is Calm - Sleep, Meditate, Relax's current App Store ASO score?
Calm - Sleep, Meditate, Relax currently holds an ASO Health Score of 95/100 based on title character utilization (29/30), subtitle keyword density (26/30), and top keyword rankings in the iOS App Store.
How does Calm - Sleep, Meditate, Relax optimize its iOS App Store title and subtitle?
Calm - Sleep, Meditate, Relax uses 29 characters in its title ("Calm - Sleep, Meditate, Relax") and 26 characters in its subtitle ("Daily Meditation & Mindful"). Uses 29 of 30 characters. Masters the primary search intents: "Sleep, Meditate, Relax". Uses 26 of 30 characters. Reinforces habit building: "Daily Meditation & Mindful".
How can other Health & Fitness apps outrank Calm - Sleep, Meditate, Relax?
Competing apps can exploit Calm - Sleep, Meditate, Relax's wasted characters (5 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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