Duolingo: Learn Languages
by Duolingo, Inc. · 4.8 ★ (5.5M+ ratings)
Duolingo: Learn Languages
Uses 25 of 30 allowed characters (5 wasted characters). Combines exact brand name with high-intent category keyword "Learn Languages".
Spanish, French, Chess & Math
Uses 29 of 30 characters. Aggressively indexes high-search languages ("Spanish, French") plus their new multi-subject categories ("Chess & Math").
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| learn spanish | 74/100 | #1 | 68/100 |
| language learning | 69/100 | #1 | 72/100 |
| learn french | 65/100 | #1 | 61/100 |
| spanish | 82/100 | #1 | 85/100 |
| duolingo | 88/100 | #1 | 90/100 |
| learn english | 71/100 | #2 | 70/100 |
| language lessons | 58/100 | #1 | 52/100 |
| learn japanese | 63/100 | #1 | 59/100 |
| german | 60/100 | #2 | 58/100 |
| vocab | 54/100 | #3 | 49/100 |
Key ASO Strengths
- Strategic 29-character subtitle utilization capturing multi-subject keywords (Chess & Math) alongside Spanish and French
- Strong brand authority dominating rank #1 on high-difficulty competitive keywords (spanish, french, language learning)
- Zero duplicate keywords between title ("Learn Languages") and subtitle ("Spanish, French, Chess & Math")
Optimization Opportunities
- Title wastes 5 characters (25/30) that could be used for terms like "Free" or "Speak" (e.g., "Duolingo: Learn Languages Free")
- Keyword field rotation could target emerging conversational AI language and tutor search terms
Direct App Store Competitors
Apps competing for the same user search intents in the Education category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Duolingo: Learn Languages
What is Duolingo: Learn Languages's current App Store ASO score?
Duolingo: Learn Languages currently holds an ASO Health Score of 94/100 based on title character utilization (25/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.
How does Duolingo: Learn Languages optimize its iOS App Store title and subtitle?
Duolingo: Learn Languages uses 25 characters in its title ("Duolingo: Learn Languages") and 29 characters in its subtitle ("Spanish, French, Chess & Math"). Uses 25 of 30 allowed characters (5 wasted characters). Combines exact brand name with high-intent category keyword "Learn Languages". Uses 29 of 30 characters. Aggressively indexes high-search languages ("Spanish, French") plus their new multi-subject categories ("Chess & Math").
How can other Education apps outrank Duolingo: Learn Languages?
Competing apps can exploit Duolingo: Learn Languages's wasted characters (6 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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