Roblox
by Roblox Corporation · 4.5 ★ (20.2M+ ratings)
Roblox
Uses 6 of 30 characters. Roblox Corporation maintains focused brand authority in Games.
Explore millions of experiences
Uses 31 of 30 characters targeting primary intent terms: "Explore millions of experiences".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| roblox | 96/100 | #1 | 97/100 |
| games | 91/100 | #1 | 93/100 |
| multiplayer | 84/100 | #1 | 86/100 |
| sandbox | 78/100 | #1 | 75/100 |
| virtual world | 76/100 | #1 | 74/100 |
| create games | 72/100 | #1 | 70/100 |
| avatar | 81/100 | #1 | 80/100 |
| friends | 80/100 | #3 | 82/100 |
| online gaming | 83/100 | #2 | 85/100 |
| robux | 89/100 | #1 | 90/100 |
Key ASO Strengths
- Over 20M ratings making it the single most searched gaming platform on iOS
- Dominates gaming, sandbox, avatar creation, and multiplayer queries
- High organic brand demand exceeding generic game searches
Optimization Opportunities
- Title is brand-only (6 chars), leaving 24 characters unexploited
- Could include keywords like 3D Worlds or Multiplayer Games in subtitle
Direct App Store Competitors
Apps competing for the same user search intents in the Games category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Roblox
What is Roblox's current App Store ASO score?
Roblox currently holds an ASO Health Score of 92/100 based on title character utilization (6/30), subtitle keyword density (31/30), and top keyword rankings in the iOS App Store.
How does Roblox optimize its iOS App Store title and subtitle?
Roblox uses 6 characters in its title ("Roblox") and 31 characters in its subtitle ("Explore millions of experiences"). Uses 6 of 30 characters. Roblox Corporation maintains focused brand authority in Games. Uses 31 of 30 characters targeting primary intent terms: "Explore millions of experiences".
How can other Games apps outrank Roblox?
Competing apps can exploit Roblox's wasted characters (23 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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