App Store Custom Product Page (CPP) & In-App Event Formatter
Craft high-converting Custom Product Pages (up to 35 CPPs) and In-App Events (IAE). Format 170-character promotional text, test 30-char event titles, verify Apple review guidelines, and preview live iOS 18 storefront cards.
Custom Product Page (CPP) & In-App Event (IAE) Formatter
Format high-converting App Store product pages, check 35-page limits, validate In-App Event badges & simulate real iOS preview cards.
Shown in App Store Connect & Apple Search Ads dashboard. Keep it descriptive of your audience segment.
CPP Conversion Rate (CVR) Lift Model
+30% Expected LiftYour iOS App Name
Tailored Value Proposition
Tailored for mobile growth teams: compare keyword rankings, inspect real-time competitors, and build 100-character iOS fields in seconds.
Connect Custom Pages & Events to Real Competitor Keywords
Don't guess which keywords convert. Run our deep ASO engine to discover your competitors' highest-volume search queries.
The Mathematics of Custom Product Pages (CPP): Why Default Pages Leak Installs
When a user taps an ad on TikTok, Instagram, or Apple Search Ads, they arrive with a hyper-specific intent. Sending a runner searching for “marathon interval timer” to a generic fitness app page featuring yoga and meal plans creates cognitive friction. Research shows that audience-tailored Custom Product Pages consistently deliver a 25% to 42% lift in tap-to-install Conversion Rate (CVR).
Match ad creative directly to the first 3 App Store screenshots. If your TikTok ad showcases an AI avatar feature, CPP screenshot #1 must highlight that exact tool.
Promotional text is the only App Store field editable without submitting a binary update. Use it on CPPs to announce limited discounts, seasonal perks, or creator codes.
Apple provides 35 active slots per app. Structure them by persona: 10 for Apple Search Ads match types, 10 for Paid Social, 5 for Influencers, and 10 for seasonal pushes.
App Store In-App Events (IAE): Re-engaging Lapsed Users and Dominating Search Results
In-App Events are timely events within your app — such as game competitions, live streams, or major feature drops. Apple features these directly in Search Results, the Today Tab, and personalized recommendations. For existing users who already installed your app, the card displays an “OPEN” button, making IAE one of the most cost-effective churn re-engagement engines on iOS.
Concise headline. Avoid generic names like “Update”. Use descriptive phrasing like “AI Avatar Studio 2.0”.
Rendered below the event card in search. Must summarize the benefit in one punchy, active sentence.
Expanded sheet copy explaining rules, dates, special prizes, and participation steps.
Events cannot exceed 31 days. Pre-announce up to 14 days before start to let users set notifications.
Frequently Asked Questions about CPP & In-App Events
What is an App Store Custom Product Page (CPP)?
A Custom Product Page (CPP) is an alternate version of your default App Store product page that features tailored screenshots, app preview videos, and promotional text. You can create up to 35 custom product pages in App Store Connect and link them directly to specific Apple Search Ads campaigns, TikTok/Meta ad sets, or influencer partnerships to dramatically improve tap-to-install conversion rates (CVR).
How many Custom Product Pages (CPPs) can you have on the App Store?
Apple allows publishers to maintain up to 35 active Custom Product Pages per app at any given time. Each custom page has its own unique App Store deep-link URL (with a ?ppid= parameter) and can be localized into different languages without submitting a new binary build.
What are the official character limits for App Store In-App Events (IAE)?
In-App Events on iOS feature strict metadata limits: Event Name allows up to 30 characters; Short Description allows up to 64 characters (visible on search result cards); and Long Description allows up to 200 characters (shown on the full event details sheet). Events can run for up to 31 days and be pre-announced up to 14 days in advance.
What are the 7 official In-App Event badge types?
Apple provides 7 predefined badge classifications: Challenge, Competition, Live Event, Major Update, New Season, Premiere, and Special Event. Selecting the accurate badge ensures proper contextual indexing in the App Store Today tab and search cards.
Do Custom Product Pages (CPPs) require a new app version submission?
No. Custom Product Pages can be created, updated, and submitted for review independently in App Store Connect at any time, completely decoupled from your app code updates and binary releases.