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Photo & VideoiOS App Store2026 Teardown

CapCut - Video Editor

by Bytedance Pte. Ltd · 4.7 ★ (9M+ ratings)

ASO Health Score
91/100
View in App Store
Title Usage
21 / 30 (70%)
Subtitle Usage
26 / 30 (87%)
Wasted Characters
13 chars
Keyword Repetition
0 Duplicates
App Title21 / 30 chars

CapCut - Video Editor

Uses 21 of 30 characters. Direct and focused on the #1 target keyword "Video Editor".

Subtitle26 / 30 chars

Easy Video Maker & Effects

Uses 26 of 30 characters. Bridges creator intent with "Video Maker" and "Effects".

Top Ranked Search Keywords

Search popularity and current ranking in the Apple App Store (US Market)

10 High-Intent Keywords Monitored
KeywordSearch PopularityCurrent RankDifficulty
video editor
87/100
#189/100
video maker
78/100
#179/100
capcut
89/100
#192/100
edit video
75/100
#176/100
tiktok editor
72/100
#170/100
reels maker
64/100
#162/100
video effects
67/100
#265/100
slow motion
61/100
#258/100
crop video
59/100
#354/100
ai video editor
76/100
#274/100

Key ASO Strengths

  • Captures primary viral creator intent for TikTok and Reels editing
  • Strong conversion from store search to download driven by recognizable visual templates

Optimization Opportunities

  • 9 spare characters in title could fit "AI" (e.g., "CapCut - AI Video Editor") which has massive search demand
  • Subtitle could target 4 more characters to maximize keyword weight

Direct App Store Competitors

Apps competing for the same user search intents in the Photo & Video category

InShot - Video Editor
Photo & Video
Audit this competitor →
Splice - Video Editor & Maker
Photo & Video
Audit this competitor →
VN Video Editor
Photo & Video
Audit this competitor →

Frequently Asked Questions

Expert ASO breakdown and ranking breakdown for CapCut - Video Editor

What is CapCut - Video Editor's current App Store ASO score?

CapCut - Video Editor currently holds an ASO Health Score of 91/100 based on title character utilization (21/30), subtitle keyword density (26/30), and top keyword rankings in the iOS App Store.

How does CapCut - Video Editor optimize its iOS App Store title and subtitle?

CapCut - Video Editor uses 21 characters in its title ("CapCut - Video Editor") and 26 characters in its subtitle ("Easy Video Maker & Effects"). Uses 21 of 30 characters. Direct and focused on the #1 target keyword "Video Editor". Uses 26 of 30 characters. Bridges creator intent with "Video Maker" and "Effects".

How can other Photo & Video apps outrank CapCut - Video Editor?

Competing apps can exploit CapCut - Video Editor's wasted characters (13 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.

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