by REDDIT, INC. · 4.8 ★ (3.5M+ ratings)
Uses 6 of 30 characters. REDDIT, INC. maintains focused brand authority in News.
Dive into anything
Uses 18 of 30 characters targeting primary intent terms: "Dive into anything".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
90/100 | #1 | 91/100 | |
| community | 75/100 | #1 | 74/100 |
| forums | 78/100 | #1 | 79/100 |
| discussions | 69/100 | #1 | 68/100 |
| news | 84/100 | #3 | 87/100 |
| memes | 80/100 | #2 | 82/100 |
| ask reddit | 72/100 | #1 | 70/100 |
| topics | 65/100 | #1 | 62/100 |
| trends | 74/100 | #4 | 76/100 |
| qa | 66/100 | #2 | 64/100 |
Key ASO Strengths
- Dominates conversational and community forum intent queries across all niches
- High conversion from web searchers looking for authentic user reviews and answers
- Strong keyword rankings on memes, breaking news, and hobbyist communities
Optimization Opportunities
- Brand-only title (6 chars) leaves 24 characters empty
- Slogan subtitle (Dive into anything) lacks high-volume keyword search terms
Direct App Store Competitors
Apps competing for the same user search intents in the News category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Reddit
What is Reddit's current App Store ASO score?
Reddit currently holds an ASO Health Score of 89/100 based on title character utilization (6/30), subtitle keyword density (18/30), and top keyword rankings in the iOS App Store.
How does Reddit optimize its iOS App Store title and subtitle?
Reddit uses 6 characters in its title ("Reddit") and 18 characters in its subtitle ("Dive into anything"). Uses 6 of 30 characters. REDDIT, INC. maintains focused brand authority in News. Uses 18 of 30 characters targeting primary intent terms: "Dive into anything".
How can other News apps outrank Reddit?
Competing apps can exploit Reddit's wasted characters (36 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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