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LifestyleiOS App Store2026 Teardown

Tinder: Dating App & Chat

by Tinder Inc. · 4.1 ★ (4M+ ratings)

ASO Health Score
89/100
View in App Store
Title Usage
25 / 30 (83%)
Subtitle Usage
29 / 30 (97%)
Wasted Characters
6 chars
Keyword Repetition
0 Duplicates
App Title25 / 30 chars

Tinder: Dating App & Chat

Uses 25 of 30 characters. Directly hits the highest-volume category keywords: "Dating App" and "Chat".

Subtitle29 / 30 chars

Match, Meet & Date New People

Uses 29 of 30 characters. High action verb coverage: "Match, Meet & Date".

Top Ranked Search Keywords

Search popularity and current ranking in the Apple App Store (US Market)

10 High-Intent Keywords Monitored
KeywordSearch PopularityCurrent RankDifficulty
dating app
86/100
#191/100
dating
84/100
#188/100
tinder
88/100
#192/100
meet people
72/100
#170/100
hookup app
76/100
#279/100
chat
81/100
#484/100
singles
69/100
#268/100
local dating
65/100
#164/100
match
70/100
#271/100
find friends
67/100
#365/100

Key ASO Strengths

  • Covers the complete discovery funnel in metadata (Dating, Chat, Match, Meet)
  • Ranks in top 3 across virtually all broad relationship queries

Optimization Opportunities

  • Could utilize 5 remaining characters in title to target "Singles" or "Local"

Direct App Store Competitors

Apps competing for the same user search intents in the Lifestyle category

Bumble - Dating & Friends app
Lifestyle
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Hinge: Dating & Relationships
Lifestyle
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OkCupid: Online Dating App
Lifestyle
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Frequently Asked Questions

Expert ASO breakdown and ranking breakdown for Tinder: Dating App & Chat

What is Tinder: Dating App & Chat's current App Store ASO score?

Tinder: Dating App & Chat currently holds an ASO Health Score of 89/100 based on title character utilization (25/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.

How does Tinder: Dating App & Chat optimize its iOS App Store title and subtitle?

Tinder: Dating App & Chat uses 25 characters in its title ("Tinder: Dating App & Chat") and 29 characters in its subtitle ("Match, Meet & Date New People"). Uses 25 of 30 characters. Directly hits the highest-volume category keywords: "Dating App" and "Chat". Uses 29 of 30 characters. High action verb coverage: "Match, Meet & Date".

How can other Lifestyle apps outrank Tinder: Dating App & Chat?

Competing apps can exploit Tinder: Dating App & Chat's wasted characters (6 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.

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