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Social NetworkingiOS App Store2026 Teardown

Discord - Talk, Play, Hang Out

by Discord Inc. · 4.7 ★ (3.6M+ ratings)

ASO Health Score
94/100
View in App Store
Title Usage
30 / 30 (100%)
Subtitle Usage
30 / 30 (100%)
Wasted Characters
0 chars
Keyword Repetition
0 Duplicates
App Title30 / 30 chars

Discord - Talk, Play, Hang Out

Uses 30 of 30 characters. Discord Inc. maintains focused brand authority in Social Networking.

Subtitle30 / 30 chars

Voice, video & chat for gamers

Uses 30 of 30 characters targeting primary intent terms: "Voice, video & chat for gamers".

Top Ranked Search Keywords

Search popularity and current ranking in the Apple App Store (US Market)

10 High-Intent Keywords Monitored
KeywordSearch PopularityCurrent RankDifficulty
discord
91/100
#192/100
voice chat
82/100
#184/100
gaming chat
78/100
#176/100
servers
74/100
#172/100
group chat
79/100
#281/100
streaming
81/100
#483/100
community chat
72/100
#170/100
channels
70/100
#268/100
voip
65/100
#162/100
screen share
69/100
#166/100

Key ASO Strengths

  • Complete 29/30 title optimization: Discord - Talk, Play, Hang Out
  • 3.5M ratings at 4.7 stars dominating gamer communication and community servers
  • Clear focus on low-latency voice and screen sharing functionality

Optimization Opportunities

  • Subtitle could incorporate AI bots or study group messaging to broaden beyond gaming
  • Keyword rotation could target study groups, coding, and crypto communities

Direct App Store Competitors

Apps competing for the same user search intents in the Social Networking category

Frequently Asked Questions

Expert ASO breakdown and ranking breakdown for Discord - Talk, Play, Hang Out

What is Discord - Talk, Play, Hang Out's current App Store ASO score?

Discord - Talk, Play, Hang Out currently holds an ASO Health Score of 94/100 based on title character utilization (30/30), subtitle keyword density (30/30), and top keyword rankings in the iOS App Store.

How does Discord - Talk, Play, Hang Out optimize its iOS App Store title and subtitle?

Discord - Talk, Play, Hang Out uses 30 characters in its title ("Discord - Talk, Play, Hang Out") and 30 characters in its subtitle ("Voice, video & chat for gamers"). Uses 30 of 30 characters. Discord Inc. maintains focused brand authority in Social Networking. Uses 30 of 30 characters targeting primary intent terms: "Voice, video & chat for gamers".

How can other Social Networking apps outrank Discord - Talk, Play, Hang Out?

Competing apps can exploit Discord - Talk, Play, Hang Out's wasted characters (0 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.

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