App Store Promotional Text & Release Notes Formatter.
Craft high-converting 170-character Promotional Text and format beautiful, readable "What's New" update notes. Preview how your copy renders on iOS 18 devices before submitting to App Store Connect.
App Store Promotional Text & Release Notes Formatter
Optimize Apple 170-character instant promo copy & 4,000-character What's New update notes.
Unlike Title, Subtitle, and Description, Apple allows you to change your Promotional Text at ANY time without submitting a new binary build or waiting for App Review. Use it for time-sensitive promotions, discounts, seasonal hooks, or announcing newly unlocked features.
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Why Promotional Text is Your Most Underutilized App Store Weapon
Zero App Review Delay
Promotional Text is the only marketing text field in App Store Connect you can modify live at any moment without uploading a new binary or triggering a multi-day Apple review.
Prime Above-The-Fold Real Estate
It renders directly above your app description at the very top of your product page. Less than 2% of users expand the full description, making the 170 characters crucial for conversion.
Dynamic Seasonal Agility
Announce limited-time holiday discounts, milestone celebrations (e.g. 100K users), or urgent bug fix confirmations instantly without risking release delays.
The Anatomy of High-Converting "What's New" Release Notes
Generic release notes like "Bug fixes and performance improvements" tell prospective and active users that the app is on autopilot. Top-ranking indie makers and tier-1 apps use release notes as an active communication channel:
- Highlight 2–4 tangible user benefits first.
- Use uniform bullets (• or ✨) for rapid scanning.
- Give a shoutout to community feedback and bug reports.
- Politely ask happy users for an App Store review.
- Repetitive "General bug fixes" for 10 versions in a row.
- Technical git commit logs that users do not understand.
- Adding external links (triggers immediate Apple rejection).
- Mentioning rival platforms (e.g., "Now on Android").
Frequently Asked Questions
Can I edit Promotional Text without an app update?
Yes! That is the primary superpower of the Promotional Text field in App Store Connect. You can log into App Store Connect, update the 170-character text, hit Save, and the changes reflect globally on your App Store page almost immediately.
Does Apple index Release Notes for keyword search?
No, Apple does not index keywords in Release Notes or Promotional Text for search rankings. Only Title, Subtitle, and the invisible 100-character keyword field carry direct index weight. However, compelling notes increase update frequency and retention, which indirectly boosts search authority.
How often should an iOS app release updates?
Top performing apps typically ship updates every 10 to 21 days. This update velocity demonstrates to Apple editorial teams and prospective users that the app is actively maintained, stable, and ready for featuring in App Store tabs.
Why does Apple reject release notes with pricing?
Apple Guideline 2.3.2 strictly forbids referencing specific dollar amounts, external subscription discount sites, or bypassing in-app purchasing mechanics in your public metadata. Keep pricing references general (e.g. "Spring discount live inside the app").