by Pinterest, Inc. · 4.8 ★ (5.8M+ ratings)
Uses 9 of 30 characters. Pinterest, Inc. maintains focused brand authority in Lifestyle.
Recipes, home decor & outfits
Uses 29 of 30 characters targeting primary intent terms: "Recipes, home decor & outfits".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
89/100 | #1 | 90/100 | |
| home decor | 81/100 | #1 | 83/100 |
| recipes | 84/100 | #1 | 86/100 |
| outfit ideas | 79/100 | #1 | 78/100 |
| diy | 77/100 | #1 | 76/100 |
| visual search | 68/100 | #1 | 65/100 |
| aesthetic | 82/100 | #1 | 80/100 |
| crafts | 73/100 | #1 | 72/100 |
| style | 79/100 | #2 | 82/100 |
| moodboard | 71/100 | #1 | 69/100 |
Key ASO Strengths
- Top-ranking visual search engine with 5.7M ratings at 4.8 stars
- Subtitle accurately targets the 3 biggest lifestyle search clusters (recipes, decor, outfits)
- Extremely high intent-to-save behavior resulting in high organic retention
Optimization Opportunities
- Title is only 9 characters, leaving room to add Visual Ideas or Inspiration
- Could expand seasonal keywords around wedding planning, holiday decor, and summer style
Direct App Store Competitors
Apps competing for the same user search intents in the Lifestyle category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Pinterest
What is Pinterest's current App Store ASO score?
Pinterest currently holds an ASO Health Score of 93/100 based on title character utilization (9/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.
How does Pinterest optimize its iOS App Store title and subtitle?
Pinterest uses 9 characters in its title ("Pinterest") and 29 characters in its subtitle ("Recipes, home decor & outfits"). Uses 9 of 30 characters. Pinterest, Inc. maintains focused brand authority in Lifestyle. Uses 29 of 30 characters targeting primary intent terms: "Recipes, home decor & outfits".
How can other Lifestyle apps outrank Pinterest?
Competing apps can exploit Pinterest's wasted characters (22 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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