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EntertainmentiOS App Store2026 Teardown

TikTok - Videos, Shop & LIVE

by TikTok Ltd. · 4.7 ★ (18.4M+ ratings)

ASO Health Score
95/100
View in App Store
Title Usage
28 / 30 (93%)
Subtitle Usage
31 / 30 (103%)
Wasted Characters
1 chars
Keyword Repetition
0 Duplicates
App Title28 / 30 chars

TikTok - Videos, Shop & LIVE

Uses 28 of 30 characters. TikTok Ltd. maintains focused brand authority in Entertainment.

Subtitle31 / 30 chars

Short videos, trends & shopping

Uses 31 of 30 characters targeting primary intent terms: "Short videos, trends & shopping".

Top Ranked Search Keywords

Search popularity and current ranking in the Apple App Store (US Market)

10 High-Intent Keywords Monitored
KeywordSearch PopularityCurrent RankDifficulty
tiktok
96/100
#195/100
videos
82/100
#186/100
social media
85/100
#288/100
short video
78/100
#175/100
reels
74/100
#380/100
trending videos
70/100
#168/100
tiktok shop
83/100
#181/100
funny videos
76/100
#274/100
live stream
71/100
#372/100
music video
65/100
#469/100

Key ASO Strengths

  • Title utilizes 28 of 30 characters integrating core features: Videos, Shop & LIVE
  • Highest organic search volume capture in Entertainment category
  • Subtitle targets active social behavior (trends and shopping)

Optimization Opportunities

  • Could rotate seasonal keywords around creators or viral music trends in the keyword field
  • Localization variations could capture regional shopping search peaks

Frequently Asked Questions

Expert ASO breakdown and ranking breakdown for TikTok - Videos, Shop & LIVE

What is TikTok - Videos, Shop & LIVE's current App Store ASO score?

TikTok - Videos, Shop & LIVE currently holds an ASO Health Score of 95/100 based on title character utilization (28/30), subtitle keyword density (31/30), and top keyword rankings in the iOS App Store.

How does TikTok - Videos, Shop & LIVE optimize its iOS App Store title and subtitle?

TikTok - Videos, Shop & LIVE uses 28 characters in its title ("TikTok - Videos, Shop & LIVE") and 31 characters in its subtitle ("Short videos, trends & shopping"). Uses 28 of 30 characters. TikTok Ltd. maintains focused brand authority in Entertainment. Uses 31 of 30 characters targeting primary intent terms: "Short videos, trends & shopping".

How can other Entertainment apps outrank TikTok - Videos, Shop & LIVE?

Competing apps can exploit TikTok - Videos, Shop & LIVE's wasted characters (1 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.

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