Netflix
by Netflix, Inc. · 4.7 ★ (7.4M+ ratings)
Netflix
Uses 7 of 30 characters. Netflix, Inc. maintains focused brand authority in Entertainment.
Stream movies, series & anime
Uses 29 of 30 characters targeting primary intent terms: "Stream movies, series & anime".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| netflix | 93/100 | #1 | 95/100 |
| movies | 89/100 | #1 | 91/100 |
| tv shows | 84/100 | #1 | 87/100 |
| streaming | 86/100 | #2 | 89/100 |
| series | 79/100 | #1 | 81/100 |
| watch movies | 82/100 | #2 | 85/100 |
| anime | 78/100 | #3 | 82/100 |
| cinema | 71/100 | #2 | 73/100 |
| offline movies | 68/100 | #1 | 65/100 |
| documentaries | 64/100 | #1 | 60/100 |
Key ASO Strengths
- Category leader for movie and television show streaming intent
- Strongest intent match on high-volume entertainment keywords (movies, series, streaming)
- Extensive localized metadata across global storefronts
Optimization Opportunities
- Title is only 7 characters, missing opportunities to include Movies or TV Shows
- Subtitle could target specific trending genres (K-Drama, Anime, Documentaries)
Direct App Store Competitors
Apps competing for the same user search intents in the Entertainment category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Netflix
What is Netflix's current App Store ASO score?
Netflix currently holds an ASO Health Score of 92/100 based on title character utilization (7/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.
How does Netflix optimize its iOS App Store title and subtitle?
Netflix uses 7 characters in its title ("Netflix") and 29 characters in its subtitle ("Stream movies, series & anime"). Uses 7 of 30 characters. Netflix, Inc. maintains focused brand authority in Entertainment. Uses 29 of 30 characters targeting primary intent terms: "Stream movies, series & anime".
How can other Entertainment apps outrank Netflix?
Competing apps can exploit Netflix's wasted characters (24 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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