by Instagram, Inc. · 4.7 ★ (29.5M+ ratings)
Uses 9 of 30 characters. Instagram, Inc. maintains focused brand authority in Photo & Video.
Share photos, reels & stories
Uses 29 of 30 characters targeting primary intent terms: "Share photos, reels & stories".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
95/100 | #1 | 96/100 | |
| photo sharing | 75/100 | #1 | 78/100 |
| reels | 84/100 | #1 | 85/100 |
| stories | 78/100 | #2 | 80/100 |
| filters | 72/100 | #3 | 76/100 |
| social | 88/100 | #3 | 90/100 |
| feed | 68/100 | #2 | 65/100 |
| direct message | 64/100 | #2 | 60/100 |
| photo editor | 80/100 | #5 | 82/100 |
| video maker | 79/100 | #6 | 81/100 |
Key ASO Strengths
- Unmatched brand authority dominating rank #1 for photo and social sharing
- Nearly 30M global ratings with 4.7 stars sustaining immense store visibility
- Direct integration with Threads drives cross-app discovery
Optimization Opportunities
- Brand-only title (9 chars) leaves 21 characters of metadata real estate unused
- Could test a functional subtitle targeting photo/video creation intent
Direct App Store Competitors
Apps competing for the same user search intents in the Photo & Video category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Instagram
What is Instagram's current App Store ASO score?
Instagram currently holds an ASO Health Score of 93/100 based on title character utilization (9/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.
How does Instagram optimize its iOS App Store title and subtitle?
Instagram uses 9 characters in its title ("Instagram") and 29 characters in its subtitle ("Share photos, reels & stories"). Uses 9 of 30 characters. Instagram, Inc. maintains focused brand authority in Photo & Video. Uses 29 of 30 characters targeting primary intent terms: "Share photos, reels & stories".
How can other Photo & Video apps outrank Instagram?
Competing apps can exploit Instagram's wasted characters (22 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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