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ProductivityiOS App Store2026 Teardown

ChatGPT

by OpenAI OpCo, LLC · 4.8 ★ (10.8M+ ratings)

ASO Health Score
91/100
View in App Store
Title Usage
7 / 30 (23%)
Subtitle Usage
29 / 30 (97%)
Wasted Characters
24 chars
Keyword Repetition
0 Duplicates
App Title7 / 30 chars

ChatGPT

Uses 7 of 30 characters. OpenAI OpCo, LLC maintains focused brand authority in Productivity.

Subtitle29 / 30 chars

The official AI app by OpenAI

Uses 29 of 30 characters targeting primary intent terms: "The official AI app by OpenAI".

Top Ranked Search Keywords

Search popularity and current ranking in the Apple App Store (US Market)

10 High-Intent Keywords Monitored
KeywordSearch PopularityCurrent RankDifficulty
chat gpt
89/100
#188/100
ai
86/100
#192/100
chatbot
81/100
#184/100
openai
79/100
#180/100
chatgpt
91/100
#190/100
ai writing
68/100
#270/100
ai chat
77/100
#279/100
voice ai
64/100
#362/100
essay writer
66/100
#471/100
summary generator
55/100
#350/100

Key ASO Strengths

  • Dominates rank #1 on all brand and generic AI queries (chatgpt, ai, chatbot)
  • Extremely high word-of-mouth conversion with 10M+ ratings at 4.8 stars
  • Voice mode and image generation features create strong natural keyword expansion

Optimization Opportunities

  • Title is only 7 characters (leaving 23 characters available for keyword targets like AI Chat or Assistant)
  • Subtitle is currently empty in US store, missing out on 30 free keyword characters

Direct App Store Competitors

Apps competing for the same user search intents in the Productivity category

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Frequently Asked Questions

Expert ASO breakdown and ranking breakdown for ChatGPT

What is ChatGPT's current App Store ASO score?

ChatGPT currently holds an ASO Health Score of 91/100 based on title character utilization (7/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.

How does ChatGPT optimize its iOS App Store title and subtitle?

ChatGPT uses 7 characters in its title ("ChatGPT") and 29 characters in its subtitle ("The official AI app by OpenAI"). Uses 7 of 30 characters. OpenAI OpCo, LLC maintains focused brand authority in Productivity. Uses 29 of 30 characters targeting primary intent terms: "The official AI app by OpenAI".

How can other Productivity apps outrank ChatGPT?

Competing apps can exploit ChatGPT's wasted characters (24 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.

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