Snapchat
by Snap, Inc. · 4.5 ★ (5.9M+ ratings)
Snapchat
Uses 8 of 30 characters. Snap, Inc. maintains focused brand authority in Photo & Video.
Share the moment with friends
Uses 29 of 30 characters targeting primary intent terms: "Share the moment with friends".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| snapchat | 92/100 | #1 | 93/100 |
| filters | 83/100 | #1 | 85/100 |
| stories | 79/100 | #2 | 81/100 |
| ar filters | 74/100 | #1 | 72/100 |
| streaks | 76/100 | #1 | 75/100 |
| snap | 88/100 | #1 | 89/100 |
| lenses | 72/100 | #1 | 70/100 |
| camera app | 81/100 | #3 | 84/100 |
| photo messaging | 70/100 | #1 | 68/100 |
| map | 75/100 | #4 | 78/100 |
Key ASO Strengths
- Dominates AR lens, face filter, and ephemeral photo messaging keywords
- Strong viral loops from streaks and friend map features
- 5.9M ratings supporting steady Top 10 category rank
Optimization Opportunities
- Brand-only title misses functional keywords like AR Camera or Filters
- 4.5 star rating leaves room for optimization compared to 4.7+ competitors
Direct App Store Competitors
Apps competing for the same user search intents in the Photo & Video category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Snapchat
What is Snapchat's current App Store ASO score?
Snapchat currently holds an ASO Health Score of 89/100 based on title character utilization (8/30), subtitle keyword density (29/30), and top keyword rankings in the iOS App Store.
How does Snapchat optimize its iOS App Store title and subtitle?
Snapchat uses 8 characters in its title ("Snapchat") and 29 characters in its subtitle ("Share the moment with friends"). Uses 8 of 30 characters. Snap, Inc. maintains focused brand authority in Photo & Video. Uses 29 of 30 characters targeting primary intent terms: "Share the moment with friends".
How can other Photo & Video apps outrank Snapchat?
Competing apps can exploit Snapchat's wasted characters (23 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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