YouTube
by Google · 4.7 ★ (49.2M+ ratings)
YouTube
Uses 7 of 30 characters. Google maintains focused brand authority in Photo & Video.
Watch, stream & listen
Uses 22 of 30 characters targeting primary intent terms: "Watch, stream & listen".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| youtube | 97/100 | #1 | 98/100 |
| videos | 88/100 | #1 | 90/100 |
| streaming | 85/100 | #1 | 88/100 |
| music videos | 81/100 | #1 | 84/100 |
| vlog | 72/100 | #1 | 70/100 |
| live stream | 80/100 | #1 | 82/100 |
| creators | 68/100 | #1 | 65/100 |
| shorts | 82/100 | #1 | 80/100 |
| podcasts | 83/100 | #3 | 85/100 |
| video player | 84/100 | #2 | 86/100 |
Key ASO Strengths
- Unrivaled store volume with 49M+ ratings and 4.7 stars
- Captures virtually every high-volume video and music streaming keyword
- Shorts integration directly competes with TikTok and Reels search volume
Optimization Opportunities
- Title is brand-only (7 chars), leaving 23 characters unallocated
- Subtitle could target Podcasts or Offline Video Download explicitly
Direct App Store Competitors
Apps competing for the same user search intents in the Photo & Video category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for YouTube
What is YouTube's current App Store ASO score?
YouTube currently holds an ASO Health Score of 94/100 based on title character utilization (7/30), subtitle keyword density (22/30), and top keyword rankings in the iOS App Store.
How does YouTube optimize its iOS App Store title and subtitle?
YouTube uses 7 characters in its title ("YouTube") and 22 characters in its subtitle ("Watch, stream & listen"). Uses 7 of 30 characters. Google maintains focused brand authority in Photo & Video. Uses 22 of 30 characters targeting primary intent terms: "Watch, stream & listen".
How can other Photo & Video apps outrank YouTube?
Competing apps can exploit YouTube's wasted characters (31 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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