Subway Surfers
by Sybo Games ApS · 4.7 ★ (3M+ ratings)
Subway Surfers
Uses 14 of 30 characters. Relying heavily on global brand recognition without title descriptors.
Endless Runner Arcade Game
Uses 26 of 30 characters. Targets genre keywords "Endless Runner" and "Arcade Game".
Top Ranked Search Keywords
Search popularity and current ranking in the Apple App Store (US Market)
| Keyword | Search Popularity | Current Rank | Difficulty |
|---|---|---|---|
| subway surfers | 89/100 | #1 | 91/100 |
| endless runner | 72/100 | #1 | 70/100 |
| running games | 78/100 | #1 | 79/100 |
| runner | 71/100 | #1 | 73/100 |
| arcade games | 74/100 | #2 | 76/100 |
| subway | 76/100 | #1 | 77/100 |
| train games | 69/100 | #2 | 68/100 |
| parkour games | 65/100 | #3 | 64/100 |
| offline games | 86/100 | #4 | 88/100 |
| fun games | 83/100 | #5 | 85/100 |
Key ASO Strengths
- Massive branded search volume (popularity 89/100)
- Dominates the "endless runner" subcategory search queries
Optimization Opportunities
- Title has 16 unused characters. Adding "- Train Run Game" could capture additional unbranded gaming traffic
- Seasonal subtitle testing for world tour updates
Direct App Store Competitors
Apps competing for the same user search intents in the Games category
More Top Apps ASO Audits
Explore keyword teardowns for other category leaders
Frequently Asked Questions
Expert ASO breakdown and ranking breakdown for Subway Surfers
What is Subway Surfers's current App Store ASO score?
Subway Surfers currently holds an ASO Health Score of 88/100 based on title character utilization (14/30), subtitle keyword density (26/30), and top keyword rankings in the iOS App Store.
How does Subway Surfers optimize its iOS App Store title and subtitle?
Subway Surfers uses 14 characters in its title ("Subway Surfers") and 26 characters in its subtitle ("Endless Runner Arcade Game"). Uses 14 of 30 characters. Relying heavily on global brand recognition without title descriptors. Uses 26 of 30 characters. Targets genre keywords "Endless Runner" and "Arcade Game".
How can other Games apps outrank Subway Surfers?
Competing apps can exploit Subway Surfers's wasted characters (20 unused characters across visible fields) by targeting long-tail, high-intent keyword combinations in their 100-character keyword field, optimizing localization for high-growth non-US markets, and running continuous custom product page (CPP) conversion tests.
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